Some think it’s “just Twitter” while others know it’s not but don’t think it matter that much. The truth is, it matters more than you know.
@subomiplumptre shared on this subjects in a series of tweets, which you can read below:
1. I used to work in the Research Department of @AlderConsulting, where I learnt a valuable lesson. #Analytics
2. It’s not enough to collate data. True value lies in understanding what it means & how it can drive decision making. #Analytics
3. On May 20, I read a story by @ThinkProgress tagged, “How The World Quickly Stopped Caring About The Kidnapped Nigerian Girls” #Analytics
4. You can view the full article by @ThinkProgress here http://buff.ly/1pgSH2k #Analytics
5. Google Trends show that chatter about #BringBackOurGirls has waned globally. #Analytics #Graphic pic.twitter.com/LmvDuabOoU
6.Total tweets now stand at 3,586,486 but you can see the decline in daily tweets. #Analytics #Graphic pic.twitter.com/fh5Q6YiNZF
7. There is a world of difference between online advocacy and on-the-ground change. However, both play very important roles. #Analytics
8. Though online chatter has subsided, actions on-the-ground are in full swing as can be seen from the recent march to Aso Rock. #Analytics
9. Impact can also be gauged by troop deployments by the US and Nigeria’s ongoing military operations. #Analytics
10.Perhaps this cheeky statement by Americans in the mid-west is now gaining some credence. #Graphic #Analytics pic.twitter.com/i0bqLoJEI0
11.The lesson for advocacy orgs like @EIENigeria is that for issues-based campaigns, the window for mass online support is ltd. #Analytics
12. Be clear about the outcomes you want and drive them while the topic is hot online #Analytics
13. For #BringBackOurGirls, key objectives have been met. #Analytics
14. Military intervention is underway; religious leaders have been mobilised to pray; advocacy groups are pressuring Government. #Analytics
15. Importantly, there is a sense that victims of terrorism in #Nigeria are not as alone as they once were. #Analytics
16.Perhaps none of this would have been possible without the incredible pressure brought on by the #BringBackOurGirls campaign. #Analytics
17. Citizens are now demanding for complete eradication of Boko Haram, not just the return of the #Chibok schoolgirls. #Analytics #Nigeria
18. No longer are we satisfied with just moving on when we hear of incidents in Abuja or Kano or Jos. #Analytics #Nigeria
19. Finally, we have proven that this is no longer just #socialmedia or business as usual. #Analytics
20. #Socialmedia is as effective as any other advocacy tool and can mobilise nations and on-the-ground action. #Analytics
Many thanks, Subomi Plumptre!
Friends, don’t imagine for one second that your tweet is just a tweet. The Chibok Girls have not yet been rescued. Let’s not get tired. Keep up the #BringBackOurGirls tweets.
Your tweets matter!