‘The “aha” moment that led to the birth of Brief Essentials came in the year 2009 when I was looking to purchase high quality underwear at prices that wouldn’t cost the earth. At that point my husband and I realised that there were no major stores that focused on varieties of relatively affordable, good quality underwear that were conveniently available or accessible. Furthermore, e-commerce was just kicking off in Nigeria, and there was a desire for us to meet the need of Nigerians who had the same problems we had. The idea of Brief Essentials was birthed in 2011, making us the first full-fledged online focused store that revolutionised lingerie and underwear sale in Nigeria.’
Read my full interview with Seun Tayo-Balogun HERE.