Ezinne Reginald-Okonkwo studied law at Madonna University, Okija, Anambra State and now runs Somre Foods, a healthy food and drink business. She talks to me about becoming an entrepreneur, doing business in Nigeria, and the power of faith in this interview.
Itoro Okon graduated with a degree in Geology from Carleton University, Canada, and worked in both the mineral exploration and oil and gas exploration industries for 3 years before moving back to start her jewelry line, Jewelry by Itoro Okon. She talks to me about her inspiration and her entrepreneurial dreams in this interview.
Chidiadi Madumere is the MD/CEO of Black Purist Media Ltd, a fast growing integrated communications agency in Nigeria. She started her career with EbonyLife TV as the Head Writer for Season 3 of the Naija Diamonds documentary series before moving into full event, TV, stage & film production. Chidiadi, who studied Law at Abia State University, currently sits on the board of directors at Small Business Owners Initiative Limited. I interviewed her last week; read it HERE.
As a business owner (or someone managing a business), whether you’re meeting with a new client or an existing one, note-taking is one strategy that will accomplish more for you than most people realise. Here are 10 things you should keep in mind as you prepare for your next meeting:
1. If you’ve been given an appointment to meet with a prospective client, you’re better off listening to their past, present and anticipated needs, instead of talking about how great your product or service is. Pulling out your notepad and pen, and asking questions, is a great way to respond to “So, what can I do for you?”
2. By taking out your notepad and pen, you’re not just preparing to gather information. You’re sending a message to your client or prospective client: I am a professional, I am organized and your words are important to me.
Last year, I didn’t achieve one of my most important goals. I was simply going to try again this year when something stopped me in my tracks. Visions of 2017 turning out exactly like 2016 in that regard, flashed before my eyes, along with the thought, what’s the plan to succeed this year where you failed last year? Read more…
Your greatest asset is not any of the material things you’ve acquired; your greatest asset is you. That’s why it’s such a waste to try to live someone else’s life. And that’s why you need to invest the most in you this year.
There’s only one you. Nobody can do “you” like you can. When you let that sink in, you have to decide what you’re going to do with it.
We’re facing challenging times as a nation, and the best thing you can do is fortify yourself. Read more…
Anyone who has ever started a small business knows that it can be quite a challenge. However, there are certain myths which, when shunned, open the door to profit and fulfilment.
1. I cannot afford to advertise, and I don’t really need it. Read more…