Dear Professional, Are You Wasting Your Time?

Whether you work for yourself or you’re an employee, if you have your heart set on success then you are already familiar with the benefits of time management. You also have been a victim of one or more pitfalls along the way. In fact, from the moment you wake up, several of them are waiting to bite a huge chunk out of your productivity, if not swallow your day whole.

There’s social media, for starters. You reach for your phone or tablet just to check your Twitter feed, and before you know it you’ve been drawn into a vortex of mentions, replies, DMs, and trying to find out where this hot topic actually started from. The same thing happens with Facebook and Instagram, depending on which ones have the strongest hold on you. Continue reading…

 

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Meet the Boss: Ezinne Chisomaga Reginald-Okonkwo, Somre Foods

Ezinne Reginald-Okonkwo studied law at Madonna University, Okija, Anambra State and now runs Somre Foods, a healthy food and drink business. She talks to me about becoming an entrepreneur, doing business in Nigeria, and the power of faith in this interview.

Career of the Week- Ore Sonola, Maid Whisperer

Self-described maid whisperer Ore Sonola holds a degree in Biochemistry from the University of Ilorin, and spent 4 years as a relationship manager with United Bank for Africa before switching to her current career in 2015.

CN: What’s your job description as a maid whisperer?

I work to prevent maid tragedies from happening by creating enlightening resources that will help women all through the process of hiring a maid. My resources are also designed to improve employer-maid relationships and guaranteed to Train maids till they are Transformed and they Thrive. I currently run MAIDforME, a hub where women can find solutions to the everyday issues they encounter with their maids. Read the rest of the interview…

 

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Career of the Week – Abisoye Balogun, Film Makeup and SFX Artist

Abisoye Balogun, who goes by the name Abisoye Circe, graduated from the Theatre Arts department of the University of Ibadan, where she majored in Makeup, with a minor in children theatre. She started Special Effects Makeup in her second year, working on stage play productions, and is now looking forward to building a career in Nollywood. We chatted about her unique career path in this interview.

#COTW

3 Myths Small Business Owners Believe

Anyone who has ever started a small business knows that it can be quite a challenge. However, there are certain myths which, when shunned, open the door to profit and fulfilment.

1. I cannot afford to advertise, and I don’t really need it. Read more…

10 Surefire Ways To Boost Your Business

Business can be a little slow sometimes, as every entrepreneur knows. Wondering what you can do to get things moving again? Here are 10 options I have learnt from observing several brands:

1. Promo! Promo!! Promo!!!
People love promos, and why not? The idea of getting a special deal is appealing. There are many kinds of promos you can use to draw in customers. You can offer discounts off some of your goods and services for a period, or you can find some of your less expensive products and offer two for the price of one for a limited time. You can also let potential customers know they’ll be getting a nice little gift when they buy a certain product. Sure you’ll be investing some money, but you’ll get your product in the hands of someone who will love it and tell others. Certainly worth it! Read more…