Obiajulu Uzoigwe is a marketing and retail professional with a BA in Linguistics from the University of Benin and a diploma certificate from the Chartered Institute of Marketing, Nigeria. She is currently Head, Retail Leasing at Broll Property Services Limited (Broll Nigeria). We chatted about career decisions, and the challenges of being a woman in the corporate environment in this interview.
Justin Irabor holds a BSc. in Agricultural Economics and Extension Services from the University of Benin, and is currently Head of Marketing at Jumia Food. He had a lot of insight to share on a marketing career in this interview.
Anyone who has ever started a small business knows that it can be quite a challenge. However, there are certain myths which, when shunned, open the door to profit and fulfilment.
1. I cannot afford to advertise, and I don’t really need it. Read more…
Rita Onwurah studied Human Nutrition at the University of Ibadan and has been a screenwriter since 2009, writing and co-writing TV shows and movies like Kiss and Tell, Udeme Mii, Dining with a Long Spoon, Damage, Mrs. Somebody, and Love is in the Hair, to mention a few. She talked to me about her screenwriting career and advice she wishes she’d received as an undergraduate. Click HERE to read the interview.
E-commerce is definitely the future of retail in Nigeria. Gone are the days when you absolutely had to rent a shop or office space to do business properly. Nowadays, more and more entrepreneurs are embracing the internet as their main platform for business.
Do the pros of doing business online outweigh the cons? That’s a question all entrepreneurs must answer for themselves. Read more…
Salespeople are not the only ones involved in sales. The truth is that whether we are in marketing or not, each one of us has something to sell; from goods and services to our personal brand. Consequently, how well we practice and master the art of selling determines how far we go in our chosen paths, and how successful we become in life.
I wrote an article about five books written to help do exactly that. Read it here: