Alheri Bingi holds a degree in History and International Studies from the University of Ilorin, and an A2 French degree from Alliance Francaise. She also has a certification in Business Management and is a member of the Nigerian Institute of Management (NIM). Alheri writes and blogs, and prior to her current role she was a media sales representative at tolet.com.ng, a fashion stylist at Spice TV, and a personal assistant at RM Looks. See our brief chat HERE.
My review of The Greatest Salesman in the World was published here in July, and I remember noting that it is not the kind of book you read only once.
I’ve had reason to go over it again and again, distilling the rich goodness from each scroll. See just 10 little thoughts I’m rolling over in my mind from each scroll HERE.
Business can be a little slow sometimes, as every entrepreneur knows. Wondering what you can do to get things moving again? Here are 10 options I have learnt from observing several brands:
1. Promo! Promo!! Promo!!!
People love promos, and why not? The idea of getting a special deal is appealing. There are many kinds of promos you can use to draw in customers. You can offer discounts off some of your goods and services for a period, or you can find some of your less expensive products and offer two for the price of one for a limited time. You can also let potential customers know they’ll be getting a nice little gift when they buy a certain product. Sure you’ll be investing some money, but you’ll get your product in the hands of someone who will love it and tell others. Certainly worth it! Read more…
Salespeople are not the only ones involved in sales. The truth is that whether we are in marketing or not, each one of us has something to sell; from goods and services to our personal brand. Consequently, how well we practice and master the art of selling determines how far we go in our chosen paths, and how successful we become in life.
I wrote an article about five books written to help do exactly that. Read it here: