Notes of a Girl Whose Dad Owns The World
Starting a small business is not a walk in the park, especially in Nigeria; a chat with any Nigerian entrepreneur will quickly reveal this. In spite of the many challenges, small businesses continue to spring up daily, and Connect Nigeria continues to support SMEs across Nigeria, recognizing the invaluable role they play in the economy.
Are you considering starting a small business? Have you identified the things that have held you back? Then ask yourself these questions.
If you’re considering starting a small business this year, you are not alone. More and more Nigerians are taking that step, some becoming full-time entrepreneurs and others starting their business as a side hustle. Whichever route you’re taking, it’s absolutely important that you ask yourself certain questions to help you prepare a bit more for this move. Here are just 7 of those questions.
Anyone who has ever started a small business knows that it can be quite a challenge. However, there are certain myths which, when shunned, open the door to profit and fulfilment.
1. I cannot afford to advertise, and I don’t really need it. Read more…
Eghe Osadolor is an entrepreneur whose business is making living and work spaces beautiful. There was nothing in her arts and social sciences background to suggest that she would one day run an interior décor business, but gifts and talents have their way of shining through. I interviewed her about about her journey to entrepreneurship and her interior decoration business. Click HERE to read it.
Business can be a little slow sometimes, as every entrepreneur knows. Wondering what you can do to get things moving again? Here are 10 options I have learnt from observing several brands:
1. Promo! Promo!! Promo!!!
People love promos, and why not? The idea of getting a special deal is appealing. There are many kinds of promos you can use to draw in customers. You can offer discounts off some of your goods and services for a period, or you can find some of your less expensive products and offer two for the price of one for a limited time. You can also let potential customers know they’ll be getting a nice little gift when they buy a certain product. Sure you’ll be investing some money, but you’ll get your product in the hands of someone who will love it and tell others. Certainly worth it! Read more…
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